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Goals Based Advice Podcast

Jun 25, 2020

Goals based advisers are focused on one thing: Providing great goals based advice to their clients. In doing this, many businesses can find themselves neglecting one of their most valuable tools, which is online marketing. The world of social media and online marketing can seem daunting and beyond our scope, but with some careful thought and customised outreach strategies, there is no limit on potential growth

In this episode, we speak to Laura Higgins, director of Lala Social Club, an online marketing agency based in Perth to talk about the most important considerations for financial advisers when building an online marketing strategy. We discuss how to understand your goal, how to build content around your target audience, and how to choose the best avenues available to achieve this.

This episode is all about demystifying online marketing and breaking the process down into simple steps that any adviser can use as a foundation for their marketing strategy. We heard some great insights from Laura that you can act upon today!


To reach out to Laura and learn about her services, head to her website. To learn more about her Marketing Playbook online course, click here. Use the code ‘Fraserjack10’ for a discount on your purchase!

What You'll Learn From This Episode:

  • How to create content that resonates with your audience
  • How to avoid losing your audience by overcomplicating a message
  • How to reframe your offerings in a way that resonates with your audience
  • How to communicate your business’ focus on goals achievement 
  • What you should consider before sharing content across multiple platforms 
  • How to attract the right clients through online marketing 
  • The importance of establishing an email marketing system
  • How to beat the Facebook algorithm
  • What social platforms are currently underutilised by financial advisers
  • Which marketing strategies you should avoid 

About Our Guest:

Laura Higgins is the director of Lala Social Club, an online marketing consulting agency that works closely with financial planners to amplify their brand and get their message out to their ideal clients. Starting out by helping her employer promote their coffee roasting business on social media, Laura spotted a need for small business owners needing an effective strategy to promote their message online. Laura is known in financial planning for her personalised marketing strategies that target a business’ ideal client.

For more conversations with the thinkers and movers in the world of financial advice, go to Goals-Based Advice Podcast. You can also access more episodes on Apple Podcasts and Spotify. For updates, follow our Facebook page

If you have more questions, don't forget to reach out to me on LinkedIn and to send an email at

Thanks for tuning in!