Jan 24, 2020
We all have a specific goal in
mind we aim to achieve. It is the whole point of why we do what we
do. And that is why we have business planning processes to help us
prepare and work towards accomplishing our goals. Now, the question
is: Is your planning process effectively steering you in the right
We're back with the legendary
business coach and Human to Human founder, Michael Back. He's here
to talk about the process Google uses to set goals. He tackles how
financial advisers can apply the same goal-setting process to help
small businesses grow. We also discuss what Michael sees as a
must-do for financial advisers in 2020 and beyond to produce
tangible statistics on the advice provided.
If you or any of your colleagues
want to make your business planning process world-class, then you
should not miss this episode. Sit back and tune in to the
About Our Guest:
Michael Back is
the legendary business coach and self-proclaimed Customer
Experience Enthusiast. Michael is the founder of Human to Human,
where he helps financial advisers to set goals, track progress and
facilitate implementation towards success. He has worked in the
financial industry for over 12 years coaching over 75 financial
Achieve Your Business Goals in
Making Better Decisions in
impossible to make better decisions without an
first step is to realise the goal and what's important to the
team members should have a connection to the goal you're trying to
better conversations by asking better questions from the
Adding Value to Your
right mindset: Be brave, take risks, and leave your comfort
- Businesses struggle when they stay stagnant and
keep doing things the same way.
can't solve a problem with the same thinking that created
Setting Goals: The OKR
- Google, Intel, Spotify, LinkedIn, and Airbnb,
among others, use this to align their team to a bigger version of
success they're looking to achieve.
concept: Collaborative business planning within four to six hours,
based on a series of 90-day plans.
- In 90
days, you get to know what problems you need to solve and what
metrics you need to change and implement the solution in the next
gets the whole team involved in deciding the business
- It is
an excellent bridge to give people accountability for projects
they're not sure would work. Consequently, it allows teams to make
better plans and action steps through the acquired
- Decide on the direction and envision the bigger
picture version of what you want success to look like.
OKR: Key Results
- There's no point to having objectives if you
can't measure them.
results are the specific numbers that are 100% measurable and
verified. This data keeps you updated on whether you're on track
towards your goals.
role is to reduce the average implementation time.
want the OKRs in a format that's good to go. Brainstorm with your
team about the actions they need to take to achieve your
them to come up with ideas for shifting the key result
which ideas you're going to filter in and out over the next 90
not overestimate what you can achieve in a small amount of time. Be
aware of what is realistic. Determine the items you need to take
off your list.
- Environment and immersive experience are vital
in igniting creative space.
tangible statistics through measuring quantitative data of your
client's feelings before and after the first meeting.
- Through this, you can articulate your value to
your clients, and you get to gauge how they're feeling.
can be done through online survey tools or forms.
Check out the Human to Human website. You can also connect with Michael on
Listen to more conversations
with pioneers of the new world of financial advice on the
Goals-Based Advice Podcast. You can also listen to the show on
and Spotify. Follow our Facebook page for updates.
If you have more questions,
don't forget to reach out to me on LinkedIn and
to send an email at firstname.lastname@example.org
Thanks for tuning in!